Golden Rules of Messaging Whenever trying to get your message across – whether to a group of supporters, the media, or a negative audience, there are some key rules to remember that will help get you through.  We call these the golden rules of messaging. The spoken word is but a small component of communication – It is important to remember that your body language, your tone, and your appearance are all communicating as well. Make sure they match the message you are trying to put across. Repeat, Repeat, and Repeat Again – Never assume that saying something once is enough. The more often you repeat something the more likely it is to be remembered. Keep emphasizing the point you are trying to make. People Cannot Read Your Mind – Don’t think that people know something, or understand what you are trying to say. Assume that they don’t, and work from there. Walk the Talk – Make sure the actions you take match what you are saying. Be able to walk out of the room practicing what you are preaching. Don’t Wing It – Come prepared for anything. Always do your research beforehand, and practice the situation.  Be Simple and Brief – This goes along the same line as the repetition. As much as it is possible, stick to one message, and emphasize it. Ask and You Shall Receive – Remember that unless you ask, people aren’t going to act. If you are raising money, ask for what you want. If you are pushing people to action, ask them to do something specific.  Don’t Volunteer Negative Information – Wait until negative questions, or situations, are put before you. Don’t try to anticipate them and address them before someone else brings them up. They may not. Maintain Your Composure – Always keep the appearance of being confident and credible, no matter how you may feel inside.  Chose Your Words Wisely – Remember words often carry different meanings than the one you intend. Make sure your word choice can’t be taken incorrectly, and choose the words most appropriate for what you are trying to say.